Historic nonprofit event—a source of Wisconsin pride—to use grant to improve event grounds
The Iola Car Show, an annual nonprofit event for auto enthusiasts, was honored as a source of pride to the community by CHS Larsen and Cenex®, the energy brand of CHS. As part of this award, the Iola Car Show received a $5,000 grant to further develop its event grounds for future celebrations.
Due to the coronavirus pandemic, the car show was replaced with the first-ever Rally for Iola that occurred on July 11. Rally for Iola was designed to bring the community together in uncertain times. It featured a car parade through the show grounds followed by a scenic 60-mile road cruise through Waupaca County. Shortly before the event, the $5,000 grant was present to Joe Opperman, executive director of Iola Car Show Inc. by Pat Brosseau, energy department manager of CHS Larsen. The grant money will be used for new siding on the event’s Toy Barn, a signature landmark of the show.
“We were thrilled to be the recipient of the Hometown Pride Grant,” said Joe Opperman, “this money is being used to maintain a key feature of the show for attendees to enjoy for years to come.”
Set to resume the annual celebration in 2021, the Iola Car Show is the largest car show and swap meet in the country. The event attracts more than 115,000 car enthusiasts each year and raises money to support its community. Since 1984, the nonprofit event has given back more than $8.4 million to more than 130 different local organizations and projects, including youth sports teams, Boys and Girls Clubs and conservation organizations.
“The Iola Car Show has been a monumental event to our community for close to 50 years,” said Brosseau. “Although we’ll miss it this year, we’re proud to support the continuation of such a unique event for years to come.”
The grant was provided through an initiative that encourages Cenex dealers, retailers and distributors to share stories about what makes their local communities special. In its second year, the initiative will grant more than $100,000 to Cenex communities this year.
“The Cenex brand is committed to supporting and celebrating what makes hometowns across America special,” said Mark Vanderlinde, communications manager at CHS. “We are proud of our Cenex dealers, like CHS Larsen, who play an active role in enriching their community’s culture, no matter the circumstances.”
Cenex, the energy brand of CHS, provides high-quality refined fuels through nearly 1,500 locally-owned convenience store locations across 19 states. Consumers depend on Cenex fuels, lubricants, propane and renewable energy products to power homes, businesses and communities. CHS, Inc.(www.chsinc.com), which owns the Cenex brand, is a leading global agribusiness owned by American farmers across the United States with domestic and international operations including energy, agronomy, grain trading and food processing.