Welcoming Jay Hoffman

Starting June 18, Jay Hoffman will be the new Feed Department Manager. Jay has been working closely with our sales staff and dairy customers and prospects for the past two years from the Form-A-Feed team. He comes to CHS Larsen Co-op with over 30 years of sales experience with five years of management.

Dustin Millard, previous Feed Department Manager, has accepted a position within the cooperative as Operations Manager. He will still be working closely with Jay on the operations side of feed as well as with the other four departments, agronomy, grain, energy and retail. He will continue to keep his relationships with current and prospective customers on the cooperatives behalf. Dustin’s time as Feed Manager was spent connecting with farmers along with getting the feed department aligned in the industry for future growth, and he looks forward to helping that growth continue. He chose to take the Operations Manager position because he feels that we as a cooperative can become more efficient for our producers by working across departments and utilizing their talent and assets where they are needed most.

Jay was born and raised on a dairy farm in Michigan and moved to Wisconsin in 1975. He farmed with his family until 1984, when he bought his own farm. His journey in sales started in the late 1980s, where he worked off the farm but still in the dairy industry in breeding cows as an AI technician and other related sales positions. He started working in dairy nutrition in the late-1990s. His management experience came from working with the Agri-Nutrition Consultants (ANC) group as the assistant general manager. As the GM he helped with daily business decisions, business plans, and employee performance management, while still working as a dairy nutritionist and consultant. ANC had a long term relationship with Form-A-Feed (FAF) and in 2017 they merged, which is when Jay became the Divisional Sales Leader for FAF.

While working with Dustin and CHS in the past two years, Jay has enjoyed working with the farmers, and will continue to focus on quality and doing what’s right for ours farmers. Jay is looking forward to getting back into more of a business decision role at CHS. He will be working with Dustin to strengthen relationships. He likes being able to help improve the overall return on investment for both our producers and the co-op. He will continue to find ways to improve and build a department that will help ensure we can serve our producers now and into the future.

Jay has every intention on continuing our joint venture with FAF utilizing their professional staff and on farm quality products. Already having strong relationships with the team at Form-A-Feed he feels confident this will be a good fit for both sides of the joint venture.

Jay looks forward to meeting the rest of CHS Larsen Co-op’s producers and customers. Outside of work Jay really enjoys spending time with his family camping and fishing as well as watching college sports. Please help us in congratulating Jay Hoffman on accepting the Feed Department Manager position at CHS Larsen Cooperative.

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